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Paraphrasing this MCV story, UK game stores are seeing strong demand for the NGP with lots of interest in its advanced features and wide potential. One store is going as far as hoping for a £199 price point, while others want to see it match the 3DS at £239ish, but most reckon as long as it hits at under £300 it will still do a roaring trade.
Whatever happens with the price, Sony has to get the unit shipments right otherwise this goodwill go straight out the window if it can't get enough stock. It also needs to advertise the handheld as if it were the PS4 (or the second coming, whichever is bigger) to reach the widest possible audience.
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